Campaign for ANDI (theandibrand.com) For ANDI campaign, we aimed to showcase the cool and transformative features of ANDI bags while capturing the attention of the audience with something unexpected. Hence, the idea of “Be.Bold” was born. We decided to take our campaign to Red Rocks in Colorado, the location of ANDI’s headquarters. Our mission was to capture individuals performing a
Alvin’s Island is a popular beach-themed store that has been around for over 30 years, with multiple locations across Florida, USA. Recently, the company underwent a rebranding initiative that included a redesign of their logo. The new logo features a modernized look while still retaining the iconic elements that have become synonymous with the brand.
Client: ANDIAdvertising images Shot in Manhattan September 2022 For our photoshoot, we wanted to see ANDI bags on people on the street. We avoided those who showed off too much and focused on those who looked more genuine and wore a look that most likely matched their personality. Authenticity was our research focus, and the outcome was quite satisfying. People