Campaign for ANDI ( For ANDI campaign, we aimed to showcase the cool and transformative features of ANDI bags while capturing the attention of the audience with something unexpected. Hence, the idea of “Be.Bold” was born. We decided to take our campaign to Red Rocks in Colorado, the location of ANDI’s headquarters. Our mission was to capture individuals performing a

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ANDI Ad 2022

Client: ANDIAdvertising images Shot in Manhattan September 2022 For our photoshoot, we wanted to see ANDI bags on people on the street. We avoided those who showed off too much and focused on those who looked more genuine and wore a look that most likely matched their personality. Authenticity was our research focus, and the outcome was quite satisfying. People

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