Campaign for ANDI (theandibrand.com)
For ANDI campaign, we aimed to showcase the cool and transformative features of ANDI bags while capturing the attention of the audience with something unexpected. Hence, the idea of “Be.Bold” was born. We decided to take our campaign to Red Rocks in Colorado, the location of ANDI’s headquarters. Our mission was to capture individuals performing a jump while wearing an ANDI bag.
The results of our campaign were incredibly well-received by our audience. We were thrilled to capture the moments where our temporary models let their inner child out and couldn’t help but lose control. It was magical to see how a simple jump could create such a powerful reaction in those who participated.
Overall, our Be.Bold campaign allowed us to highlight the unique features of our bags while creating a fun and memorable experience for everyone involved.