Client: ANDI
Advertising images Shot in Manhattan September 2022
For our photoshoot, we wanted to see ANDI bags on people on the street. We avoided those who showed off too much and focused on those who looked more genuine and wore a look that most likely matched their personality. Authenticity was our research focus, and the outcome was quite satisfying. People were happy to be part of the shoot, even if only for a few minutes of their time, which in New York is quite tight.
